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Introducing the Blackberry App Store

Maidenhead, U.K. – May 12, 2009 - Introducing the Blackberry App Store

Blackberry users can now browse and buy a range of personal and business applications after Research in Motion (RIM) opened its online App World store.

Mike Lazaridis, President of RIM, said “Blackberry App World aggregates a wide variety of apps in a way that makes it easy to discover those that suit, while preserving the appropriate IT architecture and controls required by our enterprise customers.”

This is a giant leap forward for RIM as it is a replica of the very successful and ever growing Apple App Store, which mixes free and paid applications together.

The Blackberry App Store is available for immediate access to users located in the US, UK and Canada with additional country launches to follow in the future. It is expected that the App Store will be accessible on all Blackberry devices that have a trackball fitted, which includes the Pearl, Curve, Bold and 8800 series mobiles.

Current featured applications include Windows Live Messenger, Salesforce CRM, Bloomberg and a Worldwide Hotel Booking application.

In the ever expanding world of business, which is full of Blackberries and Window Mobile devices, more and more users are wanting the flexibility of using their devices for both personal and work use, often to work more efficiently on the go or to utilise time gaps to relax with a game or catch up with news. With an on-demand store to immediately purchase apps, Blackberry have sure enough opened up another revenue stream as well as increasing potential worldwide sales of their devices.

To find out more about the variety of handheld devices, email on the go or high speed mobile internet access, please contact us to speak to one of our communications specialists and find out what mobile solution could suit your business.

The Blackberry App Store

For further information please contact:-
news@centricsystems.co.uk or call 0845 2266031